WE HELP LEADERS AND ORGANISATIONS ACHIEVE HIGH PERFORMANCE OUTCOMES
Apogee Sports provides selective, senior advisory to CEOs, boards and executive leaders operating in high-performance environments.
Our work focuses on decision-making, organisational design, leadership alignment and performance systems, drawing on our deep experience inside elite sport.
HOW WE CAN HELP
ADVISORY
We work with senior leaders in high-stakes environments across elite sport, helping organisations align, make better decisions, and perform under pressure. Our work is grounded in experience at the highest level of professional sport, with a focus on the moments that matter most - where clarity, alignment and judgement directly impact performance. Our advisory support includes:
Executive Advisory
Supporting senior leaders with independent advice and decision-making in high-pressure environments
High Performance Reviews
Diagnosing what’s driving performance across the organisation - and what’s getting in the way
Strategy, Alignment & Decision-Making
Bringing clarity to strategy, aligning leadership, and improving how decisions are made
Engagements range from targeted assignments through to longer-term advisory partnerships, depending on the needs of the organisation.
LED BY BRAD LLOYD
DIRECTOR
PERFORMANCE
(LEADERSHIP & CULTURE)
We build leaders who create impact - shaping culture, aligning people and driving performance when it matters most.
Put simply, we offer leadership development with teeth. No theory for theory's sake - just practical, real- world capability that shows up in how high performing teams operate, perform and collaborate on a daily basis.
Anchored in learnings from sport, this includes:
Access to the Apogee High Performing Teams and Leadership Library of learning modules that are tried and tested - and genuinely elevate performance (you simply choose what you need/when you need it)
End to end offering of all people and culture services & strategies for small, medium and large businesses
Leadership Development with a High-Performance Edge
Culture Health Checks
Bespoke People Plans - created for your business
LED BY DONNA PRICE
PRINCIPAL, PERFORMANCE (LEADERSHIP & CULTURE)
OUR TEAM
BRAD LLOYD
DIRECTOR20+ years in the AFL provides a clear understanding of what actually matters - what works under pressure, and what consistently holds up in high-performance environments.
Brad has worked across almost every layer of professional football — from player management, to recruiting and list management at Fremantle, and seven years as General Manager of Football at Carlton. He has a genuine curiosity about how high-performance organisations are built and what it takes to sustain them.
As a Director at Apogee Sports, Brad leads the ADVISORY arm of the business, working with professional sporting organisations on high performance reviews and broader advisory engagements focused on alignment, decision-making and performance.
Donna believes that environment shapes everything — and that leadership and culture aren't separate from performance. They are performance.
With a background shaped by high-performance sporting environments, including time at the Melbourne Cricket Club, Melbourne Park/Australian Open, Victoria Racing Club and more recently, Carlton Football Club, Donna has developed a deep expertise in building the conditions for real, sustained high performance. She knows what it takes to show up consistently, bring energy and create cultures where people care deeply about the standards they set and about each other. She has won multiple awards for her work, both domestically and internationally, for her leadership in driving high performance environments and teams.
Now at Apogee Sports, Donna leads our PERFORMANCE arm, working with organisations and leaders to unlock potential, shape culture and create the conditions where people and teams can perform at their best.
PRINCIPAL, PERFORMANCE (LEADERSHIP & CULTURE)