WE HELP LEADERS AND ORGANISATIONS ACHIEVE HIGH PERFORMANCE OUTCOMES
Apogee Sports provides selective, senior advisory to CEOs, boards and executive leaders operating in high-performance environments.
Our work focuses on decision-making, organisational design, leadership alignment and performance systems, drawing on our deep experience inside elite sport.
HOW WE CAN HELP
ADVISORY
We work with senior leaders in high-stakes environments across elite sport, helping organisations align, make better decisions, and perform under pressure.
Our work is grounded in experience at the highest level of professional sport, with a focus on the moments that matter most - where clarity, alignment and judgement directly impact performance.
Engagements range from targeted assignments through to longer-term advisory partnerships, depending on the needs of the organisation.
Our advisory offering includes:
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Supporting senior leaders with independent advice and decision-making in high-pressure environments
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A deep, independent review of your performance system.
Where is performance being lost?
What is driving it?
What must change? -
A clear understanding of your organisation before strategy is set.
Before you commit to strategy, you need a clear view of reality.
We assess how your organisation is currently performing across leadership, alignment, systems and execution to ensure your strategy is built on fact, not assumption. -
We work with Boards and senior leaders to identify and appoint key roles in high-performance environments. Our focus is not just on finding candidates, but on helping organisations make the right decision. This includes defining the role, assessing capability and fit, and supporting the process from identification through to appointment and transition. We bring an independent, experience-led perspective to leadership selection, ensuring alignment between strategy, capability and culture.
LED BY BRAD LLOYD
DIRECTOR
PERFORMANCE
(LEADERSHIP & CULTURE)
We build leaders who create impact, shaping culture, aligning people and driving performance when it matters most.
Put simply, we offer leadership development with teeth. No theory for theory’s sake - just practical, real-world capability that shows up in how teams operate, perform and collaborate every day.
Anchored in learnings from high-performance sport, our work focuses on building environments where people and teams can consistently perform at their best.
Our performance offering includes:
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Building leaders who can operate, communicate and make decisions in high-pressure environments.
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Shaping the standards, behaviours and environments that underpin sustained performance.
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Providing an independent view of what’s working, what’s not, and where the opportunities sit.
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Practical, tailored plans aligned to your strategy, structure and performance goals.
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Access to proven, modular learning designed to build capability across teams and organisations
LED BY DONNA PRICE
PRINCIPAL, PERFORMANCE (LEADERSHIP & CULTURE)
OUR TEAM
BRAD LLOYD
DIRECTOR20+ years in the AFL provides a clear understanding of what actually matters - what works under pressure, and what consistently holds up in high-performance environments.
Brad has worked across almost every layer of professional football — from player management, to recruiting and list management at Fremantle, and seven years as General Manager of Football at Carlton. He has a genuine curiosity about how high-performance organisations are built and what it takes to sustain them.
As a Director at Apogee Sports, Brad leads the ADVISORY arm of the business, working with professional sporting organisations on high performance reviews and broader advisory engagements focused on alignment, decision-making and performance.
Donna believes that environment shapes everything — and that leadership and culture aren't separate from performance. They are performance.
With a background shaped by high-performance sporting environments, including time at the Melbourne Cricket Club, Melbourne Park/Australian Open, Victoria Racing Club and more recently, Carlton Football Club, Donna has developed a deep expertise in building the conditions for real, sustained high performance. She knows what it takes to show up consistently, bring energy and create cultures where people care deeply about the standards they set and about each other. She has won multiple awards for her work, both domestically and internationally, for her leadership in driving high performance environments and teams.
Now at Apogee Sports, Donna leads our PERFORMANCE arm, working with organisations and leaders to unlock potential, shape culture and create the conditions where people and teams can perform at their best.
PRINCIPAL, PERFORMANCE (LEADERSHIP & CULTURE)