WE HELP YOU NAVIGATE THE BUSINESS OF SPORT
Whether you're a club, league, governing body or brand, Apogee Sports delivers clear, practical, and future-focused guidance on the issues that shape modern sport.
HOW CAN WE HELP
CONSULTING
Need expert input on list management, high-performance environments, or recruiting strategy? Our advisors bring years of on-the-ground AFL experience to help you make informed decisions across all areas of the football program. Whether it’s an external review, a targeted project, or ongoing support, we offer deep insight and total discretion.
GOVERNANCE AND RISK
We support sporting organisations in building stronger, more transparent systems of governance. From policy reviews and board evaluations to risk management frameworks and codes of conduct, we deliver practical solutions that balance integrity with operational needs.
AFL CLUB MANAGEMENT
We work directly with club executives, board members, and football departments to shape strategy, structure, and operations. Whether you’re navigating a leadership transition, reviewing your football model, or building a strategic plan for growth—we help you bring clarity, direction, and confidence to your decision-making.
WHO IS THIS FOR?
Who this is perfect for:
AFL & AFLW clubs
Community sporting clubs
High schools & academies
State sporting organisations
Startups and sports tech
Corporate brands in sport
Why Apogee Sports?
We don’t give you a 70-page slide deck you’ll never read. We give you real advice you can act on—because we’ve been where you are.
Industry expertise, not fluff
Transparent, values-aligned approach
Solutions shaped by sport, not copied from corporate
INDUSTRY EXPERT
BRAD LLOYD
EXPERIENCED AFL ADMINISTRATOR