COURSE FORMATS
MASTERS
This program is designed for those who want to build advanced capability across the entire spectrum of the AFL. It bundles 7x courses into one program which is drip fed over 12 months, giving learners deep industry knowledge, access to expert insights and networks.
ACCELERATORS
Live, intensive short courses led by Industry Experts that focus on one specific area of the AFL industry. These sessions are collaborative, practical, and capped in size, giving participants direct access to facilitators, Q&A opportunities, and real-world learning they can apply immediately.
SELF-PACED
Flexible, on-demand online courses that learners can complete anytime, anywhere. Each course breaks down a single topic within Australian football into clear, structured modules—ideal for people wanting to build skills at their own speed without needing to attend live sessions.
NOT SURE WHAT YOU’RE AFTER?
Browse the course topics below to find courses related to your interest area.
AFL WOMENS (COMING SOON)
SELF-PACED COURSES
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CERTIFICATE IN THE BUSINESS OF AUSTRALIAN FOOTBALL
Format: Self-Paced
Length: 5 Modules / 80+ Lessons
Dates: Always On
Enrolments: Open
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CERTIFICATE IN TALENT ID & RECRUITING
Format: Self Paced
Length: 4 Modules / 50+ Lessons
Dates: Always on
Enrolments: Open
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CERTIFICATE IN BUILDING ELITE FOOTBALL CLUBS
Format: Self-Paced
Length: 5 Modules / 80+ Lessons
Dates: Always On
Enrolments: Open
ACCELERATORS
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ACCELERATOR: TALENT ID & RECRUITING
Format: Live Cohort
Length: 2 x 3 Hour Sessions
Dates: 11th & 18th Feb, 2026
Enrolments: Open
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ACCELERATOR: HIGH PERFORMANCE LEADERSHIP & CULTURE
Format: Live Cohort
Length: 2 x 3 Hour Sessions
Dates: 11th & 18th March, 2026
Enrolments: Waitlist
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ACCELERATOR: BUILDING ELITE FOOTBALL CLUBS
Format: Live Cohort
Length: 2 x 3 Hour Sessions
Dates: 15th & 22nd April, 2026
Enrolments: Waitlist
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ACCELERATOR: PLAYER AGENCY
Format: Live Cohort
Length: 2 x 3 Hour Sessions
Dates: 13th May & 20th May, 2026
Enrolments: Open
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ACCELERATOR: THE ART OF RECRUITING
Format: Live Cohort
Length: 2 x 3 Hour Sessions
Dates: 15th & 22nd July, 2026
Enrolments: Open
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ACCELERATOR: LIST MANAGEMENT
Format: Live Cohort
Length: 2 x 3 Hour Sessions
Dates: 12th & 19th August, 2026
Enrolments: Open
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ACCELERATOR: PLAYER DEVELOPMENT & WELLBEING
Format: Live Cohort
Length: 2 x 3 Hour Sessions
Dates: 15th & 22nd October, 2025
Enrolments: Open
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ACCELERATOR: MANAGING AND LEADING CLUB FOOTBALL DEPARTMENTS
Format: Live Cohort
Length: 2 x 3 Hour Sessions
Dates: 4th & 11th Nov, 2026
Enrolments: Open
MASTER OF AUSTRALIAN FOOTBALL COURSE OUTLINES
The Certificate in the Business of Australian Football is a comprehensive course designed to equip aspiring professionals with the knowledge and skills required to excel in various roles within the AFL industry.
Master Talent Identification and Recruiting:
Gain the skills to evaluate players, identify potential, analyse performances, and make informed decisions about talent.Develop Strategic List Management Expertise:
Understand how to structure, analyse, and manage team lists, balance drafting needs, and negotiate contracts effectively.Lead and Manage Football Departments:
Learn to oversee operations, high-performance programs, budgets, and risk management while integrating men’s and women’s programs.Succeed as a Player Agent:
Build expertise in player representation, including stakeholder management, contract negotiation, and marketing professional services.Navigate AFL Structures and Policies:
Understand the AFL Soft Cap, total player payments, collective bargaining agreements, and trade period processes.
Master the skills required to identify, evaluate, and recruit football talent. Learn the fundamentals of player profiling, match reporting, and assessing undervalued talent, while understanding the pathways to a career in recruiting. Get industry-focused training to take your expertise to the next level.
Understand the Fundamentals of Talent Identification:
Learn how to evaluate players, analyse their performances, and identify traits that define potential stars.Master the Art of Player Profiling:
Develop skills to create detailed player profiles by assessing physical, technical, and mental attributes.Discover Undervalued Talent:
Gain insights into spotting hidden gems and recognizing opportunities to maximize team potential.Enhance Match Reporting and Analysis:
Build expertise in writing effective match reports and analyzing game performances to inform recruitment decisions.Assess Character and Decision-Making Traits:
Learn how to evaluate a player’s off-field character, decision-making abilities, and overall fit for team culture.
Kickstart your journey in recruiting with this foundational course. Learn how to evaluate talent, write match reports, and assess character traits while gaining a clear pathway to a career in recruiting. Build the essential skills to succeed in AFL talent identification.
Learn the Basics of Talent Evaluation:
Gain a foundational understanding of the key elements involved in identifying talent.Develop Match Reporting and Player Analysis Skills:
Build expertise in writing match reports and conducting player analyses.Spot Undervalued Talent:
Learn techniques to identify players with untapped potential and value.Refine Decision-Making in Recruitment:
Understand the factors that contribute to effective recruiting decisions.Assess Player Character and Traits:
Learn to evaluate players’ off-field qualities and how they align with team culture.Prepare for a Career in Recruiting:
Build a pathway into the industry with practical insights and knowledge from experienced recruiters.
Step into the world of player representation with confidence. This course offers essential knowledge in contract negotiation, talent acquisition, stakeholder management, and player marketing. Learn the skills to build a thriving career as a professional player agent.
Understand the Role of a Player Agent:
Learn the core responsibilities and skills required to excel as a player representative.Master Contract Negotiations and Player Marketing:
Develop expertise in negotiating contracts, managing player branding, and building professional services.Navigate Key AFL Policies and Structures:
Gain a deep understanding of collective bargaining agreements, Total Player Payments, and trade periods.Build and Manage Stakeholder Relationships:
Learn how to effectively engage with players, clubs, and other key stakeholders.Acquire and Represent Talent:
Develop skills for identifying and signing new talent and supporting their career growth.Establish Yourself as a Professional Player Agent:
Build the knowledge and confidence to thrive in the competitive world of player representation.
Discover how to build and manage a successful AFL team list. This course covers everything from analyzing lists and navigating Total Player Payments to drafting strategies and trade period insights. Develop the expertise to succeed as a list manager in the AFL.
Understand the Fundamentals of List Management:
Learn the principles behind creating and managing a competitive team list in the AFL.Balance Drafting Needs with Team Strategy:
Develop strategies to align drafting decisions with team needs and long-term goals.Analyse Lists and Player Performance:
Build skills to evaluate team lists, assess player performance, and make informed decisions.Navigate Total Player Payments and Contract Negotiations:
Understand the complexities of player payment structures and the art of contract negotiation.Master Trade Period and Talent Acquisition:
Learn to approach trade periods strategically and identify the best opportunities to enhance your team.Build a Career in List Management:
Develop a strong foundation for pursuing a career as a list manager with actionable guidance.
Learn the core principles of managing football departments, from high-performance and well-being programs to AFL budget and integrity management. Gain insights into integrating men’s and women’s programs and mastering media messaging. Prepare to lead with confidence in the AFL environment.
Leading High-Performance Programs:
Learn how to manage football department operations and oversee high-performance initiatives.Navigate AFL Soft Cap and Budget Management:
Understand the financial management principles, including budgeting and governance, within the AFL framework.Integrate Men’s and Women’s Programs:
Gain the skills to build cohesive programs across both men’s and women’s football departments.Manage Integrity and Risk:
Learn to implement and oversee integrity measures and risk management practices within your department.Develop Media and Messaging Skills:
Build expertise in crafting effective media strategies and delivering impactful messaging.Prepare for Leadership in Football Management:
Gain the knowledge and confidence to excel in leading football departments with practical insights from industry experts.
Gain the knowledge and tools to build and lead a truly elite football department. Explore what makes clubs successful beyond just premierships, and learn how to shape culture, identity, and high-performance environments that last. This is practical, experience-led education for anyone looking to lead with clarity and impact in Australian football.
Understand What Makes an Elite Football Club
Learn the foundations that underpin sustained success, from board alignment to football identity and departmental cohesion.Build a Strong Club Identity and Culture
Develop the tools to create and maintain a clear identity through values, leadership, inclusion, and everyday behaviours that drive performance and belonging.Create High-Performance Environments
Gain insight into coaching, data integration, review processes, and mindset to establish standards and accountability across your football program.Learn from Real Club Case Studies
Explore how these principles were applied at Richmond, Geelong, and Collingwood, and understand how theory translates into real-world leadership.