APOGEE SPORTS FOR ORGANISATIONS

SUMMARY

A 12-month professional development subscription for Clubs and Organisations.

Apogee Sports for clubs gives your organisation one enrolment pass to each Apogee Sports course, allowing you to up-skill multiple staff members across recruiting, list management, football operations and leadership under a single program taught by industry experts that you can trust

WHAT YOUR CLUB GETS

• Ability to enrol one staff member per course (13 PER YEAR)

• Additional positions at 50% discount

• 12 months access to all learning material

• Ongoing updates and future course improvements

HOW CLUBS USE IT

• Staff from your recruitment team can complete Talent ID & Recruiting self-paced or accelerator programs to hone their skills

• Football Operations staff complete Managing Football Departments Accelerator to learn more about football management

• Emerging leaders complete High Performance Leadership & Culture Accelerator

• List management staff complete List Management Accelerator

• Emerging staff who want to eventually shift into a specific role can up-skill prior to making the jump

This allows clubs to build role-specific capability without enrolling multiple people into the same course unnecessarily.

WHO IS THIS FOR

• AFL & AFLW clubs

• State league clubs

• Academies and pathway programs

• Football departments investing in staff development

WHAT COURSES WE OFFER

SELF-PACED

• Certificate in the Business of Australian Football with Brad Lloyd

• Certificate in Talent ID & Recruiting with Stephen Wells

• Certificate in Building Elite Football Clubs with Neil Balme

ACCELERATORS

• Talent ID & Recruiting

• Player Agency

• List Management

• Managing & Leading Football Departments

• Art of Recruiting

• AFLW Management

• AFL Coaching Methods

• High Performance Leadership & Culture

• Building Elite Football Clubs
  

INDUSTRY EXPERTS

• BRAD LLOYD (Ex Carlton & Fremantle)

• STEPHEN WELLS (Geelong Football Club)

• NEIL BALME (AFL Legend)

• FRANK PONISSI (Melbourne Storm)

• JOSH MCCAHON (Hawthorn)

• BREEANA BROCK (AFLW Specialist)

• ROB MASON (Tasmania FC)

WHAT STAFF WALK AWAY WITH

• Full-spectrum capability across key areas of the AFL industry

• A professional portfolio that demonstrates real, job-ready skill

• Sharper football knowledge and decision-making

• A clear career pathway backed by executive mentorship

• Stronger confidence, credibility, and industry connections

• A broader and powerful network in the game

WHY PD MATTERS IN FOOTBALL

Football departments are operating in increasingly complex environments with tighter caps, growing compliance requirements, larger staffs, and higher expectations around decision-making and alignment. Yet most staff learn on the job, without structured development.

• Better decision-making: Staff understand the broader system they operate within — not just their own role.

• Alignment across departments: Recruiting, list management, football operations and leadership operate with shared language and frameworks.

• Reduced risk and inefficiency: Clear understanding of AFL systems, processes and responsibilities limits costly mistakes.

• Stronger retention and engagement: Staff who feel invested in are more likely to stay, contribute, and grow within the club.

• Future leadership pipeline: Develop internal capability rather than relying solely on external hires.

INVESTMENT

Cost: $10K + GST

Flexible payment options available:

• 6-month payment plan

• 12-month payment plan