COURSE SUMMARY
Certificate in AFLW Management is presented by Breeana Brock and is designed to provide a practical, real-world understanding of how AFLW football programs are managed and led at club level. This course explores the unique structure, challenges, and opportunities within AFLW, giving participants insight into football operations, high performance, player wellbeing, budgeting, and leadership in a women’s football environment. Participants will learn how AFLW programs operate day-to-day and what it takes to build a career in AFLW football management.
DATES: Friday 1st & Friday 8th May, 2026
TIME: 9:00am – 12:15pm AEDT
METHOD: Live Online via Zoom (Recordings Available)
POSITIONS: 20
INVESTMENT: $990 (One-Time Payment or Monthly Payments Available)
FACILITATOR: Breeana Brock
WHO IS THIS PROGRAM FOR
Aspiring leaders looking to build a career in AFLW or elite sport
Sports management students seeking practical, industry-relevant experience
Current professionals working in sport who want to progress to the next level
Anyone interested in understanding how AFLW football programs operate behind the scenes
COURSE CONTENT
In this course, you’ll explore the key responsibilities and challenges involved in managing and leading an AFLW football program. Topics include:
Fundamentals of AFLW Football Management
Structure and Evolution of AFLW Programs
High Performance and Medical Programs in AFLW
AFLW Football Operations and Match-Day Delivery
Player Wellbeing, Welfare and Pastoral Care
AFLW List Management and Player Contracting
Integrating Men’s and Women’s Football Programs within a Club
Integrity, Compliance and Risk Management
Performance Indicators and Program Evaluation
Understanding and Managing the AFLW Soft Cap
Budgeting and Resource Allocation in AFLW Programs
Working with the Media in the AFLW Environment
Media Messaging and Communication
Career Pathways in AFLW Football Management
Sessions are delivered through presenter-led content, interactive discussions, breakout activities, and real-world examples that participants can directly apply to their current or future roles.
COURSE OUTOMES
By completing this course, you will:
Develop the skills and knowledge required to manage an AFLW football program
Gain practical insights from an experienced AFLW football professional
Understand the differences between AFL and AFLW program structures
Learn how to lead high performance and wellbeing programs in AFLW
Build a working understanding of AFLW football operations and delivery
Understand AFLW budgeting, soft cap, and resource allocation
Improve your ability to work with media and manage messaging
Identify clear career pathways within AFLW football management
Expand your network within the AFLW and broader sports industry
WHAT DO I GET WHEN I ENROL?
2 x ONLINE LIVE WORKSHOPS
Complete this accelerator over 2 weeks with 2 x 3 hour live sessions. All content is recorded for you to go back and view following completion.
ACCESS TO INSTRUCTORS
During your completion of the course, you’ll have access to our instructors to ask any questions that you may have about the industry and content.
CAREER SUPPORT
During and after completing a course, you’ll recieve a free career advisory call to help you map out the next steps of your career through networking and job applications.
NETWORKING OPPORTUNITIES
Over the length of the accelerator, there will be opportunities in break out groups and discussion for you to connect with other industry professionals and expand your network
PAY UPFRONT OR 6 & 12 MONTH PAYMENT PLANS AVAILABLE
All our courses come with an option to pay upfront or over a 6 or 12 month payment plan to make payment easy whilst still being able to access all the content at once.
MICRO-CREDENTIAL CERTIFICATION
You’ll receive a certificate on completion of the course which you can share online on LinkedIn and any other platform you choose.
THE INVESTMENT
ONE TIME PAYMENT : $990
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6 MONTH PLAN: $165 p/m
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12 MONTH PLAN: $82.50 p/m
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Investing in your education is one of the best decisions an individual can make, so we want to make it as accessible as possible. That's why we're offering a flexible payment option that allows you to spread the cost of your course over 6 or 12 months.
Monthly Payments: Break down the total course fee into manageable monthly payments with no hidden fees.
Budget-Friendly: Get immediate access to all course content while spreading the cost, making it easier on your budget.
No Interest: Enjoy the convenience of monthly payments without any additional interest or charges.
Immediate Access: If you choose the monthly payment option, you’ll still recieve full access to all the content immediately after first payment.
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