Executive Advisory
The most important decisions in sport are often made away from the field
Whether navigating growth, change, investment, governance challenges, leadership transitions or strategic priorities, senior leaders benefit from trusted external perspectives.
Apogee Sports provides independent advice and support to owners, boards, CEOs and senior executives operating in high-performance sporting environments. Drawing on decades of experience inside elite sport, we help leaders make better decisions, align stakeholders, manage complexity and build organisations capable of sustained success.
Our role is not to replace internal leadership. It is to provide an experienced external perspective, challenge thinking where required, and support leaders through critical moments.
How we can help
Executive & Leadership Advisory
Board & Governance Support
Ownership & Investor Advisory
Strategy & Organisational Performance
Who we work with
Sporting Club Owners
Boards & Presidents
CEOs & Executive Teams
Sporting Organisations & Leagues
Investors & Ownership Groups
High Performance Leaders
When the decision matters, the conversation matters more.
Start a conversation
Tell us what you're navigating. We'll be straight about whether and how we can help.
ADVISOR
BRAD LLOYD
DIRECTOR20+ years in the AFL provides a clear understanding of what actually matters - what works under pressure, and what consistently holds up in high-performance environments.
Brad has worked across almost every layer of professional football — from player management, to recruiting and list management at Fremantle, and seven years as General Manager of Football at Carlton. He has a genuine curiosity about how high-performance organisations are built and what it takes to sustain them.
As a Director at Apogee Sports, Brad leads the ADVISORY arm of the business, working with professional sporting organisations on high performance reviews and broader advisory engagements focused on alignment, decision-making and performance.