COURSE SUMMARY
The Art of Recruiting is a live online Accelerator course presented by highly respected AFL recruiter Stephen Wells. This course is designed to fast-track your development with targeted, high-impact learning. Participants will gain practical insights into the recruiting process, talent identification, and team structures, while also growing their network and having the chance to ask questions directly.
DATES: 10th & 17th September 2025
TIME: 9am-12pm AEST
METHOD: ONLINE
POSITIONS: 20
INVESTMENT: One time or Monthly
FACILITATOR: Stephen Wells
WHO IS THIS PROGRAM FOR
Existing professionals working within football clubs
Anyone who is aspiring to grow their career in Australian football
Anyone interested in working in AFL Recruiting and coming from other industries
COURSE CONTENT
In this course, you'll delve into how to be a high level recruiter in the AFL. We’ll cover topics such as;
An Introduction to what high level recruiting looks like
The AFL Recruiting Process
Identifying High Quality Talent
Player Analysis in Recruiting
Scouting for Undervalued Talent
Practical sides of Recruiting including writing Match Reports
Assessing Character Traits
Building Player Profiles
Building a Career as a Recruiter
COURSE OUTOMES
Strong understanding of the skills necessary to build a long career in recruiting
Understand the process and player movement in the AFL
Recruiting Team Structures
The Role of a Recruiter
How to Identify Talent
Build your network with 20 other people in the AFL industry
COURSE FACILITATOR
STEPHEN WELLS
EXPERIENCED AFL CLUB RECRUITER
Stephen Wells is one of the most respected and successful recruiters in AFL history, having played a key role in building Geelong’s list over multiple decades. With a career spanning more than 30 years at the Cats, he has been responsible for identifying and recruiting talent that has contributed to a sustained period of on-field success. Known for his ability to spot potential in both traditional and non-traditional pathways, Stephen has helped shape the club into a consistent contender and one of the most admired organisations in the competition. As a course facilitator, he brings unmatched experience, strategic insight, and a calm, thoughtful approach to identifying, developing and managing AFL talent, offering you a rare opportunity to learn from someone who has operated at the highest level of the game for decades.

WHAT DO I GET WHEN I ENROL?
2 x ONLINE LIVE WORKSHOPS
Complete this accelerator over 2 weeks with 2 x 3 hour live sessions. All content is recorded for you to go back and view following completion.
ACCESS TO INSTRUCTORS
During your completion of the course, you’ll have access to our instructors to ask any questions that you may have about the industry and content.
CAREER SUPPORT
During and after completing a course, you’ll recieve a free career advisory call to help you map out the next steps of your career through networking and job applications.
NETWORKING OPPORTUNITIES
Over the length of the accelerator, there will be opportunities in break out groups and discussion for you to connect with other industry professionals and expand your network
PAY UPFRONT OR 6 & 12 MONTH PAYMENT PLANS AVAILABLE
All our courses come with an option to pay upfront or over a 6 or 12 month payment plan to make payment easy whilst still being able to access all the content at once.
MICRO-CREDENTIAL CERTIFICATION
You’ll receive a certificate on completion of the course which you can share online on LinkedIn and any other platform you choose.
THE INVESTMENT
ONE TIME PAYMENT : $990
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6 MONTH PLAN: $165 p/m
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12 MONTH PLAN: $82.50 p/m
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Investing in your education is one of the best decisions an individual can make, so we want to make it as accessible as possible. That's why we're offering a flexible payment option that allows you to spread the cost of your course over 6 or 12 months.
Monthly Payments: Break down the total course fee into manageable monthly payments with no hidden fees.
Budget-Friendly: Get immediate access to all course content while spreading the cost, making it easier on your budget.
No Interest: Enjoy the convenience of monthly payments without any additional interest or charges.
Immediate Access: If you choose the monthly payment option, you’ll still recieve full access to all the content immediately after first payment.
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