BUILDING ELITE CLUBS COURSES

SELF-PACED COURSES

Build your understanding of what makes a football club truly elite. Learn the foundations of club identity, culture, and high performance, and apply insights from one of the most respected leaders in the AFL. Gain real-world knowledge to elevate your impact inside any football organisation.

  • Module 1: What Makes an Elite Football Club
    Explore the core ingredients that define elite clubs, including leadership structures, people management and alignment across departments.

  • Module 2: Building Identity and Culture
    Learn how to establish and protect a strong club identity, define clear values and embed a culture that drives long-term success on and off the field.

  • Module 3: Building High Performance Environments
    Understand how to create and support high performance systems that allow players, coaches and staff to consistently perform at their best.

  • Module 4: Case Studies from Neil’s Career
    Apply lessons from real-world examples of elite clubs, drawn from Neil Balme’s 50+ years of experience across Richmond, Geelong, Collingwood and more.

ACCELERATORS

The Recruiting and Talent ID Accelerator is a live online program designed to provide real-world insights into the art and science of AFL recruiting. Facilitated by Brad Lloyd, a respected industry expert, this course covers the full recruiting process — from talent spotting to decision-making. You’ll develop practical skills, grow your network, and gain behind-the-scenes knowledge that will fast-track your understanding of how recruiting works in Australian football.

DATES: 11th & 18th February 2026

TIME: 9am–12pm AEDT

METHOD: ONLINE

POSITIONS: 20

INVESTMENT: One-Time or Monthly Payments over 6 or 12 Months

FACILITATOR: Brad Lloyd

MASTERS PROGRAM

By enrolling in the Master of Australian Football program, you get access to 7 x Apogee Sports courses.

This comprehensive program combines all of our course offerings into a single, powerful package designed to equip you with the knowledge, skills, and networks needed to excel in the AFL industry.

  • 3 x On-Demand & 4 x Accelerator Courses spaced over 12 months:
    You’ll get access to 3 x On-Demand courses, as well as all Accelerator courses across the course of the year. More information below.

  • Access to Industry Experts
    During your completion of the course, you’ll have access to our instructors to ask any questions that you may have about the industry and content.

  • Simple Online Access
    All our content can be accessed at the click of a button 24/7 and we have 6 month payment options available. You’ll also get a copy of all course material and recordings of Accelerator sessions following completion.

  • Career Support:
    During and after completing a course, you’ll receive a free career advisory call to help you map out the next steps of your career through networking and job applications..

  • Exclusive Events:
    You’ll receive invitations to exclusive events throughout the 12 month period where you can meet new people in the industry.

  • Merchandise:
    The first drop of Apogee Sports Merch is on it’s way and you’ll receive a piece of merchandise free of charge.

  • Professional Network
    Your network in football is guaranteed to grow through our Accelerator programs and exclusive events over the 12 month period.

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