Certificate in the Business of Australian Football
Where our alumni work
Available immediately upon enrolment
Approx. 6 Hours of content
Experienced AFL Administrator
One time or monthly payment plans available
Part of the Masters Program
This certificate is included in every Masters pathway.
Course Modules
This course has been designed to support sports students and industry professionals to build the skills needed to succeed in the business of Australian football. Across 80+ lessons, Brad Lloyd takes you inside the four key roles of a club football department, recruiter, list manager, football manager and player agent, drawing on more than 20 years working in each of them. Every module includes practical exercises, a knowledge check and a Q&A with industry experts.
Fundamentals in Recruiting and Talent Identification
How the recruiting process runs, what to look for in a player, finding undervalued talent, writing match reports, profiling character and the career path into recruiting.
Foundations in List Management
The role of the List Manager, list strategy and governance, drafting for needs versus talent, Total Player Payments, trades, contracting and negotiation.
Managing and Leading a Football Department
Football strategy, high performance, medical and coaching programs, football operations, wellbeing, AFLW, integrity and risk, managing the soft cap and working with the media.
Player Agent
Rules, regulations and the CBA, understanding a player's value, acquiring talent, the trade period, contract negotiation and marketing players.
What You'll Walk Away With
Your Facilitator
Experienced AFL Administrator
Brad Lloyd is an experienced AFL administrator with more than 20 years in the industry. He has worked as an AFL Player Agent, Recruiting Manager and List Manager, and served as General Manager of Football at Carlton, overseeing list management, high performance, medical, coaching, operations and wellbeing across the men's and women's programs.
He holds a Bachelor's degree and an MBA from Victoria University and has completed executive programs in negotiation and leadership at Harvard Business School. Brad is a Director of Apogee Sports.
What You Get When You Enrol
100% Self-Paced
Complete the course in your own time. Log in at any time and access all content without time pressure.
Access to Instructors
Ask questions of our instructors about the industry and course content throughout your enrolment.
Career Support
A free career advisory call to help you map out your next steps through networking and job applications.
Easy Online Access
All content available 24/7. You also receive a copy of all course material on completion.
Flexible Payment Plans
Pay upfront or spread the cost over 6 or 12 months with no interest and no hidden fees.
Micro-Credential Certificate
Receive a certificate on completion to share on LinkedIn and other platforms.
Interested in a more extensive program?
Count it towards your Masters
This course is part of the Masters of Australian Football. Pick the pathway that fits the role you want, with four self-paced certificates and four live accelerators over 12 months.
The Investment
Enrol Today
Choose the payment plan that works best for you. All options give you the same immediate access to all self-paced course content.
Pay in full upfront and get immediate access to all self-paced course content.
Enrol NowSpread the investment across 6 months with full immediate access.
Enrol NowThe most flexible option. Full access with payments spread across 12 months.
Enrol NowEmployer Funded
Need an invoice for your employer?
Many of our students have their enrolment covered by their employer as part of professional development. Fill out the invoice request form and we'll send an invoice directly to your organisation.
Talk To The Team
Have a question about this course?
Not sure if it's the right fit, or want to know how it works? Get in touch with us to have a chat.
Ryan WalkerGeneral Manager, Apogee Sports
Learn how a club really runs
FREE LESSON
Keen to see what all the fuss is about?
Start with a free lesson from our Certificate in Business of Australian Football with Brad Lloyd.
Try a lesson on us
Get a taste of what's inside our certificates. Four free lessons from four different facilitators, drawn from four of our flagship courses.
Football Department Strategy
From the Certificate in the Business of Australian Football
Get My Free LessonDecision Making and Judgement
From the Certificate in Talent ID & Recruiting
Get My Free LessonMeasuring Cultural Fit
From the Certificate in Building Elite Football Clubs
Get My Free LessonDefining Leadership in Sport
From the Certificate in Executive Leadership in Sport (CEO)
Get My Free LessonOUR ALUMNI WORK AT