HIGH PERFORMANCE LEADERSHIP PROGRAM

There are countless leadership programs. Most recycle the same corporate theory and leave leaders inspired, but unchanged.

This isn’t one of them.

The High Performance Leadership Program is built on 25 years inside AFL’s most demanding environments. Led by Brad Lloyd, the program gives your organisation something no other leadership course can: a direct transfer of high-performance systems, pressure-tested resilience, and frameworks from elite sport to business.

It’s not about slides and models. It’s about how leaders perform in the real moments that matter — under pressure, in adversity, with their people watching.

That’s why organisations choose this program when they want the best.

HOW IT WORKS

The best teams are built on strong leadership and a culture people want to be part of. At Apogee Sports, we’ve spent over 25 years inside AFL and elite sport environments, seeing what it takes to perform under pressure, build cultures that last, and lead teams through challenge and change.

The High Performance Leadership Program brings those lessons into business, giving leaders practical tools and frameworks they can use every day. Each program is tailored to your organisations needs, where leaders explore key leadership themes such as:


 • Building identity and culture that inspires and connects
• Understanding themselves and playing to their strengths
• Leading with resilience when the pressure is on
• Making clear and confident decisions
• Creating environments where feedback drives growth
• Balancing wellbeing with performance
• Preparing the next generation of leaders

PROGRAM CONTENT

  • Equip leaders with the self-knowledge to understand strengths, blind spots, and their impact on others.

  • Build trust and credibility by aligning words, actions, and values.

  • Learn how to spot, attract, and develop the right people to strengthen the organisation long term.

  • Define and embed the values and behaviours that shape high-performing teams.

  • Draw lessons from elite sport on cohesion, standards, and collective accountability.

  • Create systems and structures that consistently elevate performance across the organisation.

  • Develop strategies for recovery and adaptability when challenges or setbacks arise.

  • Understand the mental drivers of focus, motivation, and sustained effort.

  • Strengthen performance conversations that drive growth and accountability.

  • Enhance the ability to make clear, confident calls in high-pressure situations.

  • Equip leaders with tools to maintain clarity, composure, and influence when it matters most.

  • Identify and measure the metrics that truly reflect organisational performance.

  • Lead with calm authority in moments of external pressure or scrutiny.

  • Build capability to secure outcomes while preserving relationships.

  • Balance personal resilience and energy management with the demands of leadership.

    • Create pathways and systems to ensure leadership continuity and organisational strength.

  • Help leaders map their future while aligning individual growth with organisational needs.

ENQUIRY FORM

OUR ALUMNI WORK AT

INDUSTRY EXPERT

BRAD LLOYD

Brad is an experienced sports administrator in the AFL industry, spanning over 20 years of experience as an AFL Player Agent, Recruiting Manager, List Manager and currently General Manager of Football with the Carlton Football Club. Brad in his role as General Manager of Football represents the football department on the club executive team including both the Mens and Womens football programs. Brad’s role and expertise provides strategic direction and leadership for both programs. His role oversees key functions of the football department including List Management, High Performance, Medical, Coaching, Operations and Wellbeing. Brad has completed both a Bachelors Degree and an MBA at Victoria University. He has also completed executive business programs in Negotiation and Leadership at Harvard Business School.