COURSE SUMMARY
Managing and Leading a Club Football Department is presented by Brad Lloyd, former General Manager of Football, List Manager and Player Agent. This course provides practical insights and frameworks for managing high-performance football programs across AFL and AFLW environments. Participants will gain a deep understanding of what it takes to lead a football department, manage staff and budgets and build an aligned, high-performing football department.
DATES: 5th & 12th November, 2025
TIME: 9am–12pm AEDT
METHOD: Live Online via Zoom with Recordings Available
POSITIONS: 20 (9 spots remaining)
INVESTMENT: One-Time Payment or Monthly Payments over 6 or 12 Months
FACILITATOR: Brad Lloyd
INFO SESSION: September 27th @ 6:30pm – Register Here
WHO IS THIS PROGRAM FOR
Anyone who is aspiring to grow their career in Australian football
Existing professionals working within football clubs and leagues
Anyone interested in working in football clubs and wanting behind the curtain insights
COURSE CONTENT
In this course, you'll delve into the critical aspects of managing and leading a football department. We’ll cover topics such as;
Fundamentals of Football Management
High Performance and Medical Programs
Football Operations
Well-being Program
AFLW Football Programs
Integrating Mens and Womens programs
Integrity and Risk Management
Performance Indicators
Understanding and Managing the AFL Soft Cap
Managing a Football Budget
Working with the Media
Media Messaging
Career as a Football manager
COURSE OUTCOMES
Develop the skills and knowledge you need to be a Club Football Manager
Gain industry insights from a Club Football Manager
Learn how to become a Club Football Manager
How to lead high performance programs
Understanding of the differences between AFL and AFLW programs
Understanding of how to manage budgets, soft cap and TPP
Understanding of the key components of football operations
Build your network in the AFL/sports industry
WHAT DO I GET WHEN I ENROL?
2 x ONLINE LIVE WORKSHOPS
Complete this accelerator over 2 weeks with 2 x 3 hour live sessions. All content is recorded for you to go back and view following completion.
ACCESS TO INSTRUCTORS
During your completion of the course, you’ll have access to our instructors to ask any questions that you may have about the industry and content.
CAREER SUPPORT
During and after completing a course, you’ll recieve a free career advisory call to help you map out the next steps of your career through networking and job applications.
NETWORKING OPPORTUNITIES
Over the length of the accelerator, there will be opportunities in break out groups and discussion for you to connect with other industry professionals and expand your network
PAY UPFRONT OR 6 & 12 MONTH PAYMENT PLANS AVAILABLE
All our courses come with an option to pay upfront or over a 6 or 12 month payment plan to make payment easy whilst still being able to access all the content at once.
MICRO-CREDENTIAL CERTIFICATION
You’ll receive a certificate on completion of the course which you can share online on LinkedIn and any other platform you choose.
THE INVESTMENT
ONE TIME PAYMENT : $990
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6 MONTH PLAN: $165 p/m
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12 MONTH PLAN: $82.50 p/m
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Investing in your education is one of the best decisions an individual can make, so we want to make it as accessible as possible. That's why we're offering a flexible payment option that allows you to spread the cost of your course over 6 or 12 months.
Monthly Payments: Break down the total course fee into manageable monthly payments with no hidden fees.
Budget-Friendly: Get immediate access to all course content while spreading the cost, making it easier on your budget.
No Interest: Enjoy the convenience of monthly payments without any additional interest or charges.
Immediate Access: If you choose the monthly payment option, you’ll still recieve full access to all the content immediately after first payment.
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