Live Accelerator · May 2027

Player Agent Accelerator

A practical look at how agents work within the AFL system, from recruiting and managing talent to contracts, negotiations, and the CBA. Presented by experienced AFL Player Agent Brad Lloyd.
Dates
19th & 26th May 2027
Time
9am to 12pm AEST
Format
Live Online via Zoom
Positions
20
Facilitator
Brad Lloyd

Who is this for

Anyone aspiring to become an AFL Player Agent
Existing AFL Player Agents looking to build a more successful career
Anyone interested in talent management wanting to learn how the agent system works

Course content

Across two live sessions you will delve into the critical aspects of being a player agent, covering:

01

Fundamentals of Player Agency

02

Collective Bargaining Agreement

03

Recruiting Process

04

List Management

05

Total Player Payments

06

Key Stakeholders

07

Acquiring Talent

08

Trade Period Understanding

09

Negotiation Skills

10

Marketing and Professional Services

11

Contract Negotiations

Key outcomes

Develop the skills and knowledge you need to be an AFL Player Agent
Gain industry insights from a experienced Player Agent
Understand the Agent Rules and Regulations and the Accreditation Process
Learn Player Approach Rules and Techniques
Build strong Negotiation Skills for contract and trade discussions
Understand the pathways to building a successful career as an agent

The business of player management is complex. This accelerator gives you a clear picture of how the system works and what it takes to operate successfully within it.

What you get when you enrol

2 x Online Live Workshops

Complete this accelerator over 2 weeks with 2 x 3 hour live sessions. All content is recorded so you can revisit it after completion.

Access to Instructors

Ask questions of our instructors about the industry and course content throughout your enrolment.

Career Support

A free career advisory call to help you map out your next steps through networking and job applications.

Networking Opportunities

Connect with other industry professionals in breakout groups and discussions across both sessions.

Flexible Payment Plans

Pay upfront or spread the cost over 6 or 12 months with no interest and no hidden fees.

Micro-Credential Certificate

Receive a certificate on completion to share on LinkedIn and other platforms.

Your facilitator

Brad Lloyd
experienced GM of Football · List Manager · Player Agent

Brad Lloyd brings over two decades of experience at the highest levels of Australian football. As a experienced General Manager of Football, List Manager, and accredited AFL Player Agent, Brad has been involved in contract negotiations, player management, trade period decisions, and talent acquisition across multiple AFL clubs. His hands-on experience as an agent gives participants an insider view of how the system works, and what separates the agents who build lasting careers from those who don't.

This accelerator is included as part of the Masters of Australian Football program.

Secure your spot in May 2027

Limited to 20 participants. Enrol now to secure your place in this live accelerator.