Using AI & Data in Sport Accelerator
Where our alumni work
9am to 12pm AEDT
Live on Zoom, every session recorded
AI and sports analytics
One time or monthly payment plans available
Part of the Masters Program
This accelerator is included in these Masters pathways.
Who It's For
What You'll Learn
Across the two live sessions, you'll go inside the practical realities of AI and data in sport. The tools, the language, the frameworks, and the traps that trip most people up.
The role of AI in elite sport is expanding fast. Meeting summaries, computer vision, fan engagement, player evaluation. But most of what you hear is hype, myth and rumour. Across two live sessions with a practitioner in AI and sports analytics, this accelerator cuts through the noise and shows you what AI can actually do inside a sporting organisation, and what it can't.
Session One
Don't Panic: What AI Actually Is
AI is a revolution, but most of it is still hype, myth and rumour. Set the record straight on what AI is (and isn't) doing in sport.
How AI is Impacting Sporting Clubs
The real applications: productivity, tool building, computer vision, commercial. Where AI is making a difference, and where it isn't.
Prompt Engineering & Practical Limits
How to actually get useful output from AI tools. Where the ceilings sit, especially in Australia and the smaller sports.
Evaluating the AI and Data Marketplace
The main players, their specialties, and the Sports Tech Research Network Quality Framework for evaluating tools objectively.
Getting More from Hudl and Sportscode
Methods and integration for the tools that are most prevalent across Australian sport, so you can extract more value from what you already have.
Session Two
Analytical Thinking & Data-Facing Roles
What a data specialist can and can't do. The skills a good analyst needs and how they apply to sport, plus the coach-data relationship.
Data Infrastructure & IP
Building the data foundations that support sports science, list management and player development, and how to hold onto knowledge when people leave.
Moneyball: Finding the Signal
WAR, VORP, Equity, Expected Score. How these measures reliably find the truth among noisy data, and where to apply them in Australian sport.
Traps, Pitfalls & Sample Size
The stats don't lie? Yes they do. Examples of how to challenge them, rules of thumb for sample size, and Goodhart's Law in action.
Data Visualisation & Communication
Presenting data so decisions get made. Common visualisation mistakes, better patterns, and how to bring an audience along.
What You'll Walk Away With
Your Facilitator
AI and sports analytics
Darren O'Shaughnessy brings two decades of experience working across AI and sports analytics, spanning AFL football and 20 other sports. A practitioner rather than a marketer, specialising in game analysis and finding the signal in the noise.
This accelerator distils what actually works when you're bringing AI and data into a sporting organisation. Not the vendor pitch, but the calls a practitioner would make when the tools meet reality.
What You Get When You Enrol
Live Online Workshops
Complete the accelerator over two weeks with 2 x 3 hour live sessions on Zoom. All content is recorded for replay.
Access to Your Facilitator
Ask questions about the content and the industry throughout the course. Not a recording you watch alone.
Career Support
A free 1:1 career advisory call to map out your next steps through networking, job applications and connections.
Networking
A cohort of 20. Break-out groups and live discussion with other industry professionals.
Flexible Payment Plans
Pay in full or spread the investment across 6 or 12 months. Full access from your first payment.
Micro-Credential Certificate
Receive a certificate on completion to share on LinkedIn or anywhere else you want to show the work.
Interested in a more extensive program?
Count it towards your Masters
This course is part of the Masters of Australian Football. Pick the pathway that fits the role you want, with four self-paced certificates and four live accelerators over 12 months.
The Investment
Enrol Today
Choose the payment plan that works best for you. All options give you the same immediate access to the live sessions and every recording.
Pay in full upfront and get immediate access to the live sessions and every recording.
Enrol NowSpread the investment across 6 months with full immediate access.
Enrol NowThe most flexible option. Full access with payments spread across 12 months.
Enrol NowEmployer Funded
Need an invoice for your employer?
Many of our students have their enrolment covered by their employer as part of professional development. Fill out the invoice request form and we'll send an invoice directly to your organisation.
Talk To The Team
Have a question about this course?
Not sure if it's the right fit, or want to know how it works? Get in touch with us to have a chat.
Ryan WalkerGeneral Manager, Apogee Sports