COURSE SUMMARY
Certificate in AFL Coaching is presented by Rob Mason, renowned AFL coach developer and is designed to support coaches at all stages of their development by building strong foundations in modern coaching practice. This course provides a practical and evidence-informed approach to coaching across meetings, training, and game day. Participants will explore how to develop a clear coaching philosophy, improve teaching and learning environments, and continue to grow through reflection and professional development. The course is grounded in real-world football environments and focuses on transferable skills coaches can apply immediately.
DATES: 17th & 24th June, 2026
TIME: 9:00am – 12:00pm AEST
METHOD: Live Online via Zoom (Recordings Available)
POSITIONS: 20
INVESTMENT: $990
FACILITATOR: Rob Mason
WHO IS THIS PROGRAM FOR
Aspiring coaches looking to build strong coaching foundations
Existing coaches wanting to refine their approach and coaching craft
Coaches seeking greater confidence across meetings, training, and game day
Anyone interested in applying modern coaching principles in football environments
COURSE CONTENT
This course is structured across five key modules, covering the full coaching cycle from philosophy to execution and growth.
Module 1: Principles of Modern Coaching
A brief history of coaching styles
Coaching philosophies in sport
Case studies from elite environments
Module 2: Coaching in Meetings (Film Sessions)
Setting up effective learning environments
Planning and structuring meetings
Tips for showing and using vision
Creating interactivity within the playing group
Seeking evidence of learning and effectiveness
Module 3: Coaching at Training
Skill acquisition fundamentals
The role of instruction in the training environment
On-the-run feedback
Debriefs and reflection
Co-coaching and collaboration
Module 4: Coaching on Game Day
Coaching from the box vs the bench
Senior coach vs assistant coach roles
Operating as a cohesive coaching team
Giving feedback in the heat of the moment
Quarter and break-time messaging
Module 5: Continuous Improvement
Sources of professional learning
Formal study and accreditation
Social learning and peer development
Study tours and observation
Coach development and mentoring
Sessions include presenter-led content, practical examples, guided discussion, and applied learning tasks to ensure concepts translate directly to coaching practice.
COURSE OUTOMES
By completing this course, you will:
Develop and refine a clear coaching philosophy grounded in modern coaching principles
Expand your ability to teach, coach, and communicate effectively in football environments
Improve your effectiveness in meetings, training sessions, and on game day
Gain practical tools for providing feedback and facilitating learning
Understand how to operate effectively within a coaching team
Identify opportunities and strategies for continuous improvement as a coach
WHAT DO I GET WHEN I ENROL?
2 x ONLINE LIVE WORKSHOPS
Complete this accelerator over 2 weeks with 2 x 3 hour live sessions. All content is recorded for you to go back and view following completion.
ACCESS TO INSTRUCTORS
During your completion of the course, you’ll have access to our instructors to ask any questions that you may have about the industry and content.
CAREER SUPPORT
During and after completing a course, you’ll recieve a free career advisory call to help you map out the next steps of your career through networking and job applications.
NETWORKING OPPORTUNITIES
Over the length of the accelerator, there will be opportunities in break out groups and discussion for you to connect with other industry professionals and expand your network
PAY UPFRONT OR 6 & 12 MONTH PAYMENT PLANS AVAILABLE
All our courses come with an option to pay upfront or over a 6 or 12 month payment plan to make payment easy whilst still being able to access all the content at once.
MICRO-CREDENTIAL CERTIFICATION
You’ll receive a certificate on completion of the course which you can share online on LinkedIn and any other platform you choose.
THE INVESTMENT
ONE TIME PAYMENT : $990
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6 MONTH PLAN: $165 p/m
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12 MONTH PLAN: $82.50 p/m
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Investing in your education is one of the best decisions an individual can make, so we want to make it as accessible as possible. That's why we're offering a flexible payment option that allows you to spread the cost of your course over 6 or 12 months.
Monthly Payments: Break down the total course fee into manageable monthly payments with no hidden fees.
Budget-Friendly: Get immediate access to all course content while spreading the cost, making it easier on your budget.
No Interest: Enjoy the convenience of monthly payments without any additional interest or charges.
Immediate Access: If you choose the monthly payment option, you’ll still recieve full access to all the content immediately after first payment.
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