TALENT ID & RECRUITING COURSES

The Certificate in the Business of Australian Football is a comprehensive course designed to equip aspiring professionals with the knowledge and skills required to excel in various roles within the AFL industry.

  • Module 1: Master Talent Identification and Recruiting:
    Gain the skills to evaluate players, identify potential, analyse performances, and make informed decisions about talent.

  • Module 2: Learn the Foundations of AFL List Management
    Understand how to structure, analyse, and manage team lists, balance drafting needs, and negotiate contracts effectively, including understand the AFL Soft Cap, total player payments, collective bargaining agreements, and trade period processes.

  • Module 3: How to Lead and Manage Football Departments:
    Learn to oversee operations, high-performance programs, budgets, and risk management while integrating men’s and women’s programs.

  • Module 4: How to Succeed as a Player Agent
    Build expertise in player representation, including stakeholder management, contract negotiation, and marketing professional services.

Master the skills required to identify, evaluate, and recruit football talent. Learn the fundamentals of player profiling, match reporting, and assessing undervalued talent, while understanding the pathways to a career in recruiting. Get industry-focused training to take your expertise to the next level.

  • Module 1: Understand the Fundamentals of Talent Identification:
    Learn how to evaluate players, analyse their performances, and identify traits that define potential stars.

  • Module 2: Recruiting Strategies
    Develop skills to create detailed player profiles by assessing physical, technical, and mental attributes. Build your expertise in writing effective match reports and analysing game performances to inform recruitment decisions.

  • Module 3: Decision Making and Analysis
    Gain insights into spotting hidden gems and recognising opportunities to maximise team potential. Learn how to evaluate a player’s off-field character, decision-making abilities, and overall fit for team culture.

  • Module 4: Career Planning and Pathways
    Learn the pathways to become an AFL recruiter

ACCELERATORS

The Recruiting and Talent ID Accelerator is a live online program designed to provide real-world insights into the art and science of AFL recruiting. Facilitated by Brad Lloyd, a respected industry expert, this course covers the full recruiting process — from talent spotting to decision-making. You’ll develop practical skills, grow your network, and gain behind-the-scenes knowledge that will fast-track your understanding of how recruiting works in Australian football.

DATES: 11th & 18th February 2026

TIME: 9am–12pm AEDT

METHOD: ONLINE

POSITIONS: 20

INVESTMENT: One-Time or Monthly Payments over 6 or 12 Months

FACILITATOR: Brad Lloyd

The Art of Recruiting is a live online Accelerator course presented by highly respected AFL recruiter Stephen Wells. This course is designed to fast-track your development with targeted, high-impact learning. Participants will gain practical insights into the recruiting process, talent identification, and team structures, while also growing their network and having the chance to ask questions directly.

DATES: 10th & 17th September,2025

TIME: 9am-12pm AEST

METHOD: ONLINE

POSITIONS: 20

INVESTMENT: One time or Monthly Payments over 6 or 12 Months

FACILITATOR: Stephen Wells

MASTERS PROGRAM

By enrolling in the Master of Australian Football program, you get access to ALL Apogee Sports courses.

This comprehensive program combines all of our course offerings into a single, powerful package designed to equip you with the knowledge, skills, and networks needed to excel in the AFL industry.

  • 4 x On-Demand & 2 x Accelerator Courses spaced over 12 months:
    You’ll get access to both On-Demand courses, as well as all Accelerator courses across the course of the year. More information below.

  • Access to Industry Experts
    During your completion of the course, you’ll have access to our instructors to ask any questions that you may have about the industry and content.

  • Simple Online Access
    All our content can be accessed at the click of a button 24/7 and we have 6 month payment options available. You’ll also get a copy of all course material and recordings of Accelerator sessions following completion.

  • Career Support:
    During and after completing a course, you’ll receive a free career advisory call to help you map out the next steps of your career through networking and job applications..

  • Exclusive Events:
    You’ll receive invitations to exclusive events throughout the 12 month period where you can meet new people in the industry.

  • Merchandise:
    The first drop of Apogee Sports Merch is on it’s way and you’ll receive a piece of merchandise free of charge.

  • Professional Network
    Your network in football is guaranteed to grow through our Accelerator programs and exclusive events over the 12 month period.

OUR ALUMNI WORK AT

INDUSTRY EXPERTS

BRAD LLOYD

EXPERIENCED AFL ADMINISTRATOR

STEPHEN WELLS

LONG TIME RECRUITER AND LIST MANAGER