MASTERS PLUS+ OVERVIEW

WHAT IS IT

Masters PLUS+ is a 12-month, high-level program designed for people who want to accelerate their career in Australian football with clarity, credibility, and confidence.

It combines industry-leading education, live accelerator programs, and 12 months of personalised mentorship, giving you the skills, insight, and support typically only gained after years inside the system.

WHO IS THIS FOR

Masters PLUS+ is built for people who are serious about building a long-term career in Australian football, including:

• People transitioning into the industry who want to shorten the learning curve

• Those already working in football or sport who want to up-skill and progress

• Professionals seeking clarity on where they fit and how to move forward

• Clubs and organisations investing in the development of high-potential staff

If you want more responsibility, better judgement, and stronger career momentum — this is for you.

WHAT YOU GET

1. ACCESS TO ALL SELF PACED COURSES

Immediate access to all on-demand programs, including:

• Certificate in the Business of Australian Football with Brad Lloyd

• Certificate in Talent ID & Recruiting with Stephen Wells

• Certificate in Building Elite Football Clubs with Neil Balme
  

These courses give you a complete understanding of how elite football programs operate — from recruiting and list strategy to leadership, culture and AFL systems.

2. ACCESS TO ALL CORE ACCELERATORS (DRIP FED OVER 12 MONTHS)

You’ll also receive access to four live accelerator programs across the year:

• Talent ID & Recruiting

• Player Agency

• List Management

• Managing & Leading Football Departments
  

Each accelerator is delivered live by Brad Lloyd, with real industry context, practical frameworks and direct access to a network of experienced AFL professionals.

3. EXCLUSIVE ADDED FEATURES

This is where Masters PLUS+ separates itself.

1. 12-Month Personal Mentorship with Brad Lloyd
   One-on-one guidance across the year to support decision-making, career planning and professional growth.

2. Career Support Sessions
   Practical support with positioning, applications, interviews, and navigating opportunities inside football.

3. Masters PLUS+ Group Connect Sessions
   Small, invite-only sessions focused on executive thinking, leadership, real-world scenarios and industry insight.

4. Access to a Network of Football Professionals
   Build meaningful connections with people already working across the industry.

5. Priority Access & Discounts to New Programs
   Early access and preferred pricing on future Apogee Sports programs.

6. Resume & Cover Letter Review
   Professional feedback to ensure you present at the level the industry expects.

7. Exclusive Merchandise
   

WHAT YOU’LL WALK AWAY WITH

By the end of the program, you’ll have:

• Full-spectrum capability across key areas of the AFL industry

• A professional portfolio that demonstrates real, job-ready skill

• Sharper football knowledge and decision-making

• A clear career pathway backed by executive mentorship

• Stronger confidence, credibility, and industry connections

• A broader and powerful network in the game

PROGRAM FORMAT

• 12-month In Length

  • Immediate access to self-paced courses, Accelerators running once per quarter

• Combination of self-paced learning, live accelerators, group sessions and mentorship

• Designed to fit alongside full-time work, study and other professional commitments

INVESTMENT

Cost: $9,900 + GST

Flexible payment options available:

• 6-month payment plan

• 12-month payment plan

We also support employer-funded professional development and can provide invoices or program summaries on request.

NEXT STEPS

Masters PLUS+ is intentionally limited to maintain the quality of mentorship and group sessions.

If you’re interested in joining the next intake, you can enrol via the links below or you can request an invoice by emailing us here.