Developing the next generation of sports industry leaders
We work with leaders and organisations across elite sport to improve performance through education, advisory and leadership capability.
In high performance environments, success is rarely just about effort. It comes down to clarity, alignment and the ability to make decisions under pressure.
Three ways we build performance
Education
We deliver industry-led learning and micro-credentials that build capability for individuals, teams, organisations and the broader sports industry.
Explore CoursesAdvisory
We work with senior leaders on the decisions and performance challenges that matter most, providing an independent lens on strategy, alignment and organisational performance.
Learn MorePeople & Performance
We build leadership capability and shape high performance environments, ensuring people, culture and standards are aligned to drive performance.
Learn MoreThe Apogee Sports Performance System
Advisory identifies the real issues. Performance builds internal capability to address them. Education scales that capability across the organisation. Each element reinforces the next.
Speak to the Team
Four ways to work with us
Industry Courses
Learn from the best in sport. Structured programs that build capability at scale across teams and organisations.
High Performance Diagnosis & Reviews
A deep, independent review of your performance system. Where is performance being lost? What is driving it? What must change?
High Performance Leadership Immersion Programs
Practical capability building for leaders and teams operating in high-pressure, high-expectation environments.
Executive Management Appointments
We work with Boards and senior leaders to identify and appoint key roles in high performance environments.
Not sure what you're after?
Browse the course topics below to find courses related to your interest area.
Talent ID & Recruiting
→Player Agency
→List Management
→Football Management
→Player Development & Wellbeing
→Building Elite Football Clubs
→Leadership & Culture
→AFL Womens
→Modern Coaching
→Executive Leadership (CEO)
→AI & Data in Sport
Coming SoonSports Media
Coming SoonList Management Accelerator
Learn from people who have done the job
Every program is led by someone who has worked at the elite level. No theory for theory's sake.

Brad Lloyd
Experienced AFL Administrator & Director, Apogee Sports

Stephen Wells
Long Time Recruiter & List Manager, Geelong Cats

Neil Balme
Experienced AFL Administrator, Adelaide Crows Board Member

Frank Ponissi
General Manager, Melbourne Storm

Brian Cook AM
Former CEO, West Coast, Geelong & Carlton

Breeanna Brock
Head of AFLW, Adelaide Crows

Rob Mason
Learning & Development Lead, Tasmania Devils

Josh McCahon
Football Operations Manager, Hawthorn

Ryan Walker
General Manager, Apogee Sports
Upcoming live accelerators
Common questions
Does completing a course guarantee me a job at the end?
How long will it take me to complete a course?
How long do I have to complete a course?
Do I get a certificate?
Do I need previous football industry experience to get value from the courses?
How long do I have access to the course content?
Can clubs or organisations enrol staff through Apogee Sports?
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